ConfirmedHealth
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Commercial Video Presentation 9/18/2020
Thank you for your time. We are so happy to speak with you!
Meet Us
Video Treatments
Emotion: Comfort, Confidence and Happiness
The main idea behind each video is to convey a singular message:
Develop Trust About Our Health
On An Ongoing Basis.
Narrative-Style Video
Docu-Style Case Study Video
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![](https://www.radanimal.co/wp-content/uploads/2020/09/ConfirmedHealth-Dashboard.jpg)
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Examples
Research
As part of our preparation for this presentation, we did a keyword audit on ConfirmedHealth, based on the early conversations we had and the information we were able to pull from your website. There is a full analysis you can do, of course, with this data, but for the purposes of this presentation we are only going to look at the top searches.
Keyword | Difficulty | Searches | Clicks |
blood pressure | 90 | 308000 | 123179 |
stroke | 87 | 176000 | 45686 |
pulse oximeter | 11 | 54000 | 20985 |
vital | 47 | 52000 | 7347 |
ambulatory | 36 | 48000 | 5335 |
gyroscope | 58 | 43000 | 11104 |
heart rate | 79 | 43000 | 13251 |
heart rate monitor | 52 | 35000 | 16722 |
cardiac output | 18 | 31000 | 4607 |
stroke volume | 12 | 30000 | 4854 |
telehealth | 73 | 29000 | 10586 |
accelerometer | 48 | 25000 | 6361 |
pulse rate | 72 | 23000 | 8432 |
heart monitor | 40 | 20000 | 5683 |
pulse pressure | 8 | 20000 | 4701 |
This keyword analysis is fundamental to our method for marketing videos. We emphasize that we create “Media That Works” by researching potential uses of the media to make sure that we are helping create content that your marketing team can exploit effectively.
The above table shows the keywords we reviewed that had a U.S. Monthly Search Volume of more that 20K searches. The difficulty is on a scale (1-100). Anything over 40 is most likely going to be pretty expensive to exploit because it suggests that those keywords have a lot of saturation online from other marketing and content.
You will also see how many of those searches yield actual clicks.
Based on this data, the best bang-for-buck can be achieved by focusing on the following keywords. We will be happy to customize the content to fit these keywords, if you feel they also hit the key goals of ConfirmedHealth:
- Pulse Oximeter
- Cardiac Output
- Stroke Volume
- Pulse Pressure
- Heart Monitor
We also researched one of your perceived competitors, BioBeats as part of a competitive analysis. They have been engaging in some marketing around their brand name, but not enough to dominate the category. This suggests that potentially doing a comparative content piece, may be effective. They also are doing some work on the following keywords, so you may consider creating content that can outrank them here:
- PPG Medical
- Smart Monitoring
- Biobeat
- Biobeats
Questions?
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